alcohol

Alcohol has taken many lives whether it is from binge drinking or drinking and driving. Through these incidents many people can lose loved ones or even their own lives. This photo is brought out by Save a Life. The advertisement uses pathos by showing that this young woman Jacqueline was hit by a drunk driver, even though she was still alive, her life was taken. Her physical physique was ruined and in todays society one knows that that can ruin a life. With using a girl who has lived through such a dramatic event Save a Life uses ethos. This girl is a trusted source since she has lived the experience of a drunk driver. The audience would have to be underage drinkers and legal young drinkers. Drinkers of this age category are more likely to drink and drive since the majority don't think rationally. At that age one thinks they are invincible and can not die. In this advertisement, though it is a sad one, it shows you the outcome of drinking and driving. Whether you are the driver or the person who is the victim the author uses logos to show what can happen if you drink and drive.